SUPPORT OUR JOURNALISM: Please consider donating to keep our website running and free for all - thank you!

British RoyalsThe Queen

The Queen’s Platinum Jubilee emblem unveiled

The emblem for The Queen’s Platinum Jubilee has officially been unveiled today, and it’s a graphic design student from the University of Leeds who will have the honour of having designed the historic symbol.

Nineteen-year-old Edward Roberts has been announced as the winner of Her Majesty The Queen’s Platinum Jubilee Emblem Competition. Roberts designed a purple crown emblem that evokes the colour of royalty and the majesty of St Edward’s Crown with a central focus on the number 70 and the use of a font that reflects the one chosen for The Queen’s Coronation Order of Service.

“Art and Design have always been passions of mine, from a young age. Looking forward, I hope to make a career out of them. I never expected to win the competition, and it’s an honour to have done so,” said Roberts about winning the contest.

“For my design, I wanted to give a modern twist to the iconic elements of St Edward’s Crown, and so I created a continuous line, which I felt was a fitting representation of The Queen’s reign.”

The shade of purple used in his design has been closely matched to the purple that was featured in The Queen’s Robe of Estate and Coronation Gown, with consultation work offered by the Royal Collection Trust to find the match.

The font of the number 70 in the emblem is called ‘Perpetua’, which translates to ‘forever’ and was also similar to the font used at The Queen’s 1953 coronation.

The Victoria & Albert Museum hosted the competition alongside Buckingham Palace, and the committee to choose a winner was made up of graphic designers, visual artists, design professionals, and experts from the Royal College of Art, the Design Museum, the V&A and the Royal Household.

[getty src=”1234409945″ width=”594″ height=”396″]

“This clean graphic design takes us on a simple line journey to create the crown and the number 70, beautifully capturing the continuous thread of Her Majesty The Queen’s 70-year reign. Drawn on a computer, the ingenious emblem works across all scales, and the flow of the line gives us a sense of a human touch behind the digital design process,” said Paul Thompson, a member of the judging panel and the Vice-Chancellor of the Royal College of Art.

Roberts’ design will be used throughout The Queen’s Platinum Jubilee year across print and digital applications. He will also be invited to the Platinum Party at the Palace next summer, and his work—along with the other finalists—will be displayed in a special exhibition at the V&A.

About author

Jess is the Senior Royal Reporter and Editorial Assistant at Royal Central. Her interest in royalty started in her teenage years, coinciding with The Queen's Golden Jubilee in 2002 and grew from there. She specializes in the British Royal Family (with emphasis on the Cambridges) and the Danish Royal Family, and has provided royal commentary for media outlets in Canada, the United States, the UK and Australia.