Queen Rania of Jordan makes it a point to highlight Jordanian and Arab designers while completing her official duties in Jordan and around the globe.
Brands likeĀ Arab labels ZdSuzani (Jordan), Hussein Bazaza (Lebanon), Salim Azzam (Lebanon), Reemami (UAE), Bambah (Egypt), and Bouguessa (Algeria) have all had their pieces on one of the most recognisable faces in the Middle East.
The Queen carrying a handbag by Jordanian designer Farah Asmar. Copyright 2018 Royal Hashemite Court
In November of this year, the Queen made a significant amount of appearances where she promoted the fashion of the Middle East and Jordan. And the Press Office of Her Majesty made the unusual step in sending out detailed descriptions of her outfits with photos during the month to help promote the designers, as well as Jordanian and Arab fashion.
Queen Rania during a visit to Sweileh Secondary School for Girls. Her Majesty is wearing UAE-based Reemami. Amman, Jordan / 15 April 2018. Copyright 2018 Royal Hashemite Court
The Queen likes to focus her fashion on up-and-coming Arab and Jordanian designers to raise their profiles on the global stage. This has resulted in these fashion brands gaining a boost after being worn by the Queen. As a result, regional and international brands have been encouraged to offer their designs to Queen Rania in hope for a similar boost to their Arab and Jordanian counterparts who have been worn by Her Majesty.
Camberley, UK/ 24 November, 2018. Copyright 2018 Royal Hashemite Court
Copyright 2018 Royal Hashemite Court
During the graduation of her youngest daughter, Princess Salma, from Sandhurst in the United Kingdom, Queen Rania wore ” a coat by Saudi Arabian designer Abadia. The white coat featured a modern red and black collar design, adding a Jordanian spin to the outfit. The Queen completed the look with a handbag by Egyptian label Okhtein, designed by sister duo Aya and Mounaz Abdelraouf.”
The Queen at a dinner in Tokyo with the Japanese Prime Minister. Copyright 2018 Royal Hashemite Court
Copyright 2018 Royal Hashemite Court
That same week she travelled with King Abdullah to Japan on a working visit where she wore “a hand-embroidered skirt by Jordanian designer Suhad Khawaja, and a handbag by Jordanian designer Farah Asmar,” to dinner with Prime Minister Abe.
Queen Rania wearing Reemami in Abu Dhabi, United Arab Emirates/ 8 February 2018. Copyright 2018 Royal Hashemite Court
The UAE-based Reemami has seen Her Majesty wear their designs on several occasions includingĀ a visit to Sweileh Secondary School for Girls and a tour of Louvre Abu Dhabi. Likewise, at theĀ Misk Global Forum in Riyadh last year, the Queen was in a traditionalĀ abayaĀ by Algerian designer Faiza Bouguessa.
The Misk Global Forum in Riyadh. Copyright 2017 Royal Hashemite Court
2018 Jordanian Independence Day. Copyright 2018 Royal Hashemite Court
Jordan’s 72nd Independence Day had Queen Rania inĀ a navy blue and burgundy dress by LayeurĀ (which is a label by the AlgerianĀ Ghizlan Guenez.
In China. Copyright 2018 Royal Hashemite Court
In New York. Copyright 2018 Royal Hashemite Court
In 2017, Her Majesty woreĀ a look by Lebanese designer Georges Chakra while in China for theĀ XIN Philanthropy Conference, and she woreĀ a dress by Lebanese designer Hussein Bazaza while meeting US supporters of the Jordan River Foundation in New York.
The Hague, Netherlands/ March 20, 2018. Copyright 2018 Royal Hashemite Court
When she paid an official visit to the Netherlands last March with the King, she chose to wear a traditional hand-embroidered dress gifted to her by the women of the Jordanian Basmet Al-Khair Charitable Society.
The official welcoming ceremony of Australiaās Governor-General Sir Peter Cosgrove and his wife, Lady Lynn Cosgrove. Her Majesty is wearing Georges Chakra. Copyright 2017 Royal Hashemite Court
A prominent figure on the international stage, Queen Rania will continue to promote Arab and Jordanian designers across the globe while also mixing in other global brands. Fashion brands from across the world can rely on the “Queen Rania Effect” to promote their designs while tackling some of the world’s most important and pressing issues.
