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Sweden

Princess Madeleine’s approval in Sweden at all-time low


Sara Friberg, The Royal Court of Sweden

Princess Madeleine’s approval among Swedes is at an all-time low, according to a survey conducted by Sifo for Svenskdam.

The Princess, who resides in Florida with her family, has an approval rating of zero per cent. Respondents were asked which member of the Royal Family they had the most confidence in; Crown Princess Victoria has a 54 per cent approval while her younger sister received zero. Madeleine has never received such a low figure among the Swedish people before in other polls.

Svenskdam’s Editor-in-Chief, Johan T Lindwall, said about the polling to SVT: “It is worrying for many reasons. It has never happened before that she has gotten so low. In part, I think it has to do with the fact that she has not been seen in Sweden for many years. She has not done any assignments, and they do not associate her with the Royal Family in the same way. The court should sit down and look at this, what is it that makes individual members get such low numbers in this survey? These are the Swedish people who have had their say.

“She is still part of the Swedish Royal Family, she is part of the succession to the throne and receives appanage. It is very important to show that you work for the royal family and that you then get the trust of the Swedish people. I think this will be looked at more closely.”

Princess Madeleine, 38, has not been able to travel home to Sweden since 2019 due to the COVID-19 pandemic. Both she and her husband, Chris O’Neill, have been vaccinated against the virus in Florida, which will enable them to visit Sweden. The Royal Court has not said if the Princess, her husband and their three children will travel to Sweden this summer.

Since the pandemic began, the youngest child of King Carl XVI Gustaf and Queen Silvia has remained out of the limelight. She has made a handful of video appearances for her charities and functions of the Royal Family since 2020 – including three digital events for Childhood – founded by Queen Silvia – and one for Min Stora Dag – Madeleine’s patronage and Advent celebrations.

Princess Madeleine is the most private member of the Royal Family and does not normally undertake many events on behalf of the Crown.

About author

Brittani is from Tennessee, USA. She is a political scientist and historian after graduating with a degree in the topics from the University of Tennessee, Knoxville, in December 2014. She also holds a master's degree from Northeastern University. She enjoys reading and researching all things regarding the royals of the world. Her love of royals began in middle school, and she's been researching, reading, and writing on royalty for over a decade. She became Europe Editor in October 2016, and then Deputy Editor in January 2019, and has been featured on several podcasts, radio shows, news broadcasts and websites including Global News Canada, ABC News Australia, WION India and BBC World News.