Earlier this week, Crown Princess Victoria of Sweden opened the Stockholm Fashion week from her home at Haga Palace. The digital fashion week kicked off on Tuesday, 9 February and went through Wednesday, 11 February.
The Crown Princess spoke about sustainability and diversity during her video remarks that she delivered in English.
Her Royal Highness spoke of how Swedish fashion brands have “taken the lead in changing their industry” because Swedish fashion has a strategy for environmental sustainability. She also shared her hopes for the fashion industry, which included a fashion industry for all sizes and one that “that liberates rather than limits.”
The future monarch went on to speak about being inclusive and how diversity drives innovation.
“And through our history innovation has always been the thing that’s given Swedish businesses an advantage over their competitors. It is my hope that the Swedish fashion industry can be an inspiration and a role model to others – in this area, too. Because diversity is not a fashion trend. It is what we are. We are diverse – and that should be “how we do things now”. In the fashion world and beyond, ” she said.
Stockholm Fashion Week provides Swedish designers the opportunity to display their work to those outside Sweden. This year’s Stockholm Fashion Week had several video remarks and interviews with designers, as well as a digital seminar.
Crown Princess Victoria opened the last digital Stockholm Fashion Week via video in August of last year.