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Prince Charles and Camilla

Planet Champion Prince Charles announces Terra Carta

The Prince of Wales launches Terra Carta
Clarence House Instagram screen grab/ fair use

The Prince of Wales has been a lifelong steward of the environment. In 2020 at the World Economic Forum in Davos, the Prince announced the Sustainable Market Initiative (SMI). The SMI wants to be a global “leader in a transition to a sustainable future by putting nature, people and the planet at the heart of global value creation.”

At the One Planet Summit this week, celebrating his 50th year of campaigning for the environment, the Prince of Wales took that initiative to the next level with Terra Carta (Earth Charter). 

Terra Carta is a planet recovery plan that puts sustainability at the heart of the private sector. It is designed to be fully incorporated by global partners by 2030.

In a video address to the summit, Prince Charles said: “The ‘Terra Carta’ offers the basis of a recovery plan that puts nature, people and planet at the heart of global value creation – one that will harness the precious, irreplaceable power of nature combined with the transformative innovation and resources of the private sector.”

Derived from the Magna Carta, which states the belief in fundamental rights and liberties for people, the Terra Carta gives fundamental universal rights and value to nature. 

In a bid to get global SMI corporate partnerships, HRH Prince Charles reminded economic leaders: “Do we want to go down in history as the people who did nothing to bring the world back from the brink in time to restore the balance when we could have done? I don’t want to. And just think for a moment – what good is all the extra wealth in the world, gained from “business as usual”, if you can do nothing with it except watch it burn in catastrophic conditions?”

You can find out more about the Sustainable Market Initiative and Terra Carta here.