Prince Daniel has opened a brand new organisation “Anti-doping Sweden”. The body is a newly formed independent organization which from 2021 is Sweden’s national anti-doping organization. Previously, the responsibility lay with the Swedish Sports Confederation. Prince Daniel inaugurated the organization’s activities on January 11th 2021.
For many years, Prince Daniel has been heavily involved in sports and the fight for a more healthy and active society. He has had a passion for sports all his life, and following a brief time in the army after graduating from school, he became a fitness instructor and personal trainer before meeting Crown Princess Victoria.
His Royal Highness opened the organization in a digital ceremony. In his speech Prince Daniel said: “Sport is for everyone. There, everyone should have the opportunity to participate and compete, on equal terms. If you break the rules, you have to take the consequences – and those consequences must also be on equal terms. No matter who or where you are. We all want a clean, neat and fair sport. And if we are to get there, we must have effective anti-doping work everywhere in the world. The new world anti-doping code is another step towards that goal. “
Prince Daniel continued: “I am both proud and grateful that the Swedish sports movement has so many leaders and activists who push this issue, at all levels. I believe that it is absolutely crucial for the credibility of sport. Sweden has long been at the forefront of the fight against doping, and we will continue to do so. I hereby declare Anti-Doping Sweden inaugurated. I wish you the best of luck and I look forward to following your work in the future!”
Anti-Doping Sweden says in a statement that they will defend the obvious right of all athletes to participate in a sport free from doping. To achieve the goal, the fight against doping is waged by various means at all levels of sport. In several interviews, Prince Daniel has said that he wants to fight to make a change. During an interview, he said: “I think that we have to understand that changing public health trends is not easy. I think that all stakeholders have to come together and do what they can and see the potential and see their own responsibility in this matter.”