SUPPORT OUR JOURNALISM: Please considering donating to keep our website running and free for all - thank you!


Royal style: Crown Princess Victoria

Håkan Dahlström/Flickr/CC

In this article we will take a look at Crown Princess Victoria’s clothing, her fashion choices and most iconic looks. How does one dress like Crown Princess Victoria? Let’s take a look at her wardrobe.

A lot has been written about the clothing style of the Duchess of Cambridge, the Duchess of Sussex, Princess Charlene of Monaco, Crown Princess Mary of Denmark and so on. There are, however, many other royal style icons. Today, we take a look at the style of Crown Princess Victoria of Sweden.

Floral dresses, suits and sneakers and tiaras

When I have to describe Crown Princess Victoria’s style in two outfits, I would say floral dresses and suits. Over the past few years, the Crown Princess has worn over 30 different dresses with a floral pattern. She usually wears floral dresses on her day-to-day activities, but she also owns several evening gowns with a floral pattern. These dresses mostly feature a high neckline often with a bow.

She also has a clear preference for midi and maxi dresses. She almost never wears her skirts or dresses above the knee. This summer, many famous brands such as H&M and ZARA have a collection full of floral dresses so we might get to see even more floral patterned dresses on Crown Princess Victoria in the future.

Crown Princess Victoria in a floral dress. (Photo: Sara Friberg, Kungl. Hovstaterna)

A second signature look for Crown Princess Victoria is her various pantsuits. Whether they are black, white, red, mint, purple, grey, marine blue, brown, the Crown Princess has suits in all these colours.

A very important matter for Victoria is sustainability. She is very much involved with climate issues and is a Special Advocate of the Sustainable Development Goals of the UN. What does this have to do with pantsuits? Suits can be easily used to mix and match. You can wear a blazer and pants in the same colour and next time you wear a suit, you can combine a blazer with pants in another colour. Or you can change the shirt you are wearing underneath the blazer.

By making these small changes in combinations, you create a whole new look by recycling previously worn items. Creating new looks is very important if you are one of the most photographed people in Sweden.

Embed from Getty Images

In line with the sustainability of clothing, Crown Princess Victoria is also known for the recycling of her mother, Queen Silvia’s outfits. She has re-worn her mother’s dresses which are often over 30 years old on various occasions. In 2018, the Crown Princess wore her mother’s Nobel gown from 1995 to the Nobel Prize Ceremony. Crown Princess Victoria and her sister Princess Madeleine have also worn each other’s dresses a few times.

Victoria wearing her mother Queen Silvia’s dress. (Photo: SIWI via Flickr (CC BY-NC 2.0))

Another central feature of Crown Princess Victoria’s style is that she is not afraid to dress down and wear a more casual, sporty outfit. You’ll never see her wear heels at the beach or custom-made dresses to go on a hike. On her many hikes throughout the various regions in Sweden, she sported jeans, sneakers, a shirt, a raincoat and a hat or cap. With her hair tied back and with almost no make-up, the Crown Princess was up to the task. Because of her easy, casual outfits, she is able to participate in all kinds of activities such as football, running, jumping, fishing and so on.

Crown Princess Victoria dressed casually for a sports activity. (Photo: Raphael Stecksén, Kungl. Hovstaterna)
(Photo: Raphael Stecksén, Kungl. Hovstaterna)

The wardrobe of Crown Princess Victoria is one of many contrasts. No matter how much she likes to wear comfortable casual outfits, she is also eager to dress up as a fairytale princess.

The Swedish Royal Family owns one of the largest royal jewellery collections in the world. On occasions such as the Nobel Prize Ceremony or state visits, Crown Princess Victoria steps out in remarkable gowns accompanied by a tiara and various other sparkly jewels. Recently, Victoria revealed that her favourite tiara is Princess Sybilla’s Tiara or the Connaught Diamond Tiara.


Being a member of the Royal Family means that you own a lot of clothes. Where does Crown Princess Victoria shop?

Victoria can be seen as a true ambassador of Swedish and Scandinavian fashion. Most of her outfits are by Swedish design. She combines luxury brands such as By Malina, Camilla Thulin, Mayla, By Malene Birger, Dagmar and Ida Sjösedt with more commercial brands such as COS, &Other Stories and H&M.

Crown Princess Victoria is a huge fan of the conscious collection of H&M and its various collaborations with other designers such as H&M x Erdem, Isabel Marant. The Crown Princess even has various evening gowns by H&M.

Crown Princess Victoria wears an H&M Conscious gown to the wedding of her brother, Prince Carl Philip and Princess Sofia. (Photo: Mattias Edwall, Kungl. Hovstaterna)

Other international fashion brands that can count Crown Princess Victoria as a client are Dolce & Gabanna, Elie Saab, Escada, Zadig et Voltaire, Baum und Pferdgarden, Seraphine and a favourite of the Duchess of Cambridge, LK Bennett.

Special occasions

On special and unique occasions royals often turn to their favourite designers. For Victoria’s sister, Madeleine that’s the Italian designer Valentino, while Princess Sofia has been true to the Swedish Ida Sjöstedt. However, Crown Princess Victoria has decided not to stick to one person.

For her wedding gown, she asked the Swedish designer Pär Engsheden to create her look. The dress was made of pearl white double-sided silk with short sleeves and an outward-looking collar that follows the rounded neckline. The train of the dress was fastened at the waist and was almost five metres long. Since her wedding, Pär Engsheden has been asked to design several more looks for the Crown Princess such as her butterfly dress for her 40th birthday celebrations and a red princess gown she wore to the Nobel Prize ceremony.

Crown Princess Victoria in Elie Saab. (Photo: Holger Motzkau 2010, Wikipedia/Wikimedia Commons (cc-by-sa-3.0))

Another important designer to Crown Princess Victoria is Elie Saab. The Lebanese designer has created some of Crown Princess Victoria’s most iconic looks. She turned to him to design her gown for the evening before her wedding. Elie Saab also made the dress Victoria wore to the christening of her daughter, Princess Estelle and another one she wore at the baptism of her godson, Prince Alexander. The designer has also created several of Victoria’s Nobel looks.

About author

Laura is from Belgium and has a passion for all things royal. She is Europe Correspondent for Royal Central since October 2016 and has contributed to other news websites. In her daily life she is a fulltime student in EU-politics and political communication.