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Princess Sofia’s Project Playground celebrates 10 years

Princess Sofia of Sweden
PHOTO: PROJECT PLAYGROUND

Project Playground, the charity founded by Sweden’s Princess Sofia in 2010, celebrated its 10th year of changing children’s lives this week.

Before she married Prince Carl Philip, Sofia Hellqvist joined her friend Frida Vesterberg to create an organisation aimed at focusing on children’s development in socio-economically vulnerable areas. The charity’s vision is “a world where every child and young person grows up with a belief in the future and the opportunity to influence their own lives in a positive direction.”

Sharing a sweet photo of the two founders embracing, Project Playground reflected on their anniversary in an Instagram post. “Today marks a big milestone in Project Playground’s story, as we celebrate a decade of supporting and changing children and young people’s lives,” the charity posted. “Ten years have passed in a moment. It sure has been an incredible journey, and we cannot wait to see where the next ten years will take us.”

Currently focusing on making a difference in Sweden and South Africa, Project Playground works with vulnerable children and young people, many of whom are from broken or violent homes with a lack of support. “Project Playground creates a safe, developing place for individuals in the early stages of their lives, because we know that what happens early plays a role for an entire lifetime,” their website states.

A new documentary about Project Playground will air on Sweden’s TV4 on 4 September and features candid interviews with Princess Sofia about the charity as well as her life.

“We followed Princess Sofia’s work on-site in both South Africa and Sweden where we got to meet some of the children who visit Project Playground and got to take part in their everyday life,” host Renée Nyberg told Swedish newspaper Expressen.

Nyberg also will host Project Playground’s fundraising gala called “Safe Space” on 17 September. Princess Sofia will participate along with politicians, children’s rights experts, and young people working with Project Playground in Sweden and South Africa. The gala will be broadcast live in several countries; register to participate on their website.



About author

Kristin is Chief Reporter for Royal Central and has been following the British royal family for more than 30 years. Kristin has appeared in UK and U.S. media outlets discussing the British royals including BBC Breakfast, BBC World News, Sky News, the Associated Press, TIME, The Washington Post, and many others.