King Carl Gustaf of Sweden has been joined by his daughter, Crown Princess Victoria, for a digital meeting with the organization “Keep Sweden Clean”. During the meeting, on April 12th 2021, Johanna Ragnartz, CEO of Keep Sweden Clean, production manager Lisa Possne and communications manager, Pontus Tengby, informed them about Keep Sweden Rent’s operations and the various activities and campaigns they do to increase knowledge about the importance of caring for and protecting nature.
His Majesty the King is the patron of the Keep Sweden Clean Foundation and in 2020 the King showed his support for the Keep Sweden Clean Day with a special message.
Then, His Majesty the King said: “The nice thing about it all is that we have a beautiful environment around us. I usually go for a walk in the grounds around Drotnigholm castle with my dog, as often as possible. However, I must say that I get sad and disappointed when I walk in the woods and see so much rubbish in Swedish nature. Everything from old beer cans to plastic bags. It is incomprehensible that one throws something like this away in nature. I do not understand, that once you can take all this out, why you can not take it home again. These things do not belong in nature.”
The Crown Princess inaugurated the Keep Sweden Clean Day 2018 and during her walk in Bohuslän, the Crown Princess cleaned the beach together with students from Bojarskolan in Strömstad. In 2019, the Crown Princess and Princess Estelle drew attention to the importance of keeping nature clean by picking up rubbish at, among other places, Djurgården in Stockholm and in Hagaparken in Solna.
The Crown Princess then said: “Did you know that as much as 80 percent of all rubbish in the sea comes from land? And most of that rubbish is plastic. Plastic that does not disappear. But which over time breaks down into small, small parts. And that harms animals and nature. Plastic on land becomes plastic in the oceans. It’s really quite simple, now I think that together we help keep Sweden clean.”
