For the twelfth year in a row, Crown Princess Victoria has been named the patron of the Pink Ribbon Campaign (Rosa Bandet-kampanj) organised by the Swedish Cancer Society. To launch the campaign, the Crown Princess was pictured wearing this year’s pink ribbon.
This week, the Cancer Society launched the Pink Ribbon Campaign in Sweden. Crown Princess Victoria of Sweden participated in the launch as the official patron. To mark the launch, the Swedish Royal Court published a new photo of the Crown Princess in which she wears this year’s pink ribbon. The breast cancer awareness campaign runs during the month of October.
The Pink Ribbon campaign aims to raise awareness about cancer, in particular breast cancer, and fund essential cancer research in Sweden. During the month of October, pink ribbons are sold to raise money for cancer research. By wearing the pink ribbon, it is hoped people can raise awareness of the disease and increase public involvement in research. This year’s pink ribbons and bracelets are designed by First Aid Kit, the artist duo and sisters Johanna and Klara Söderberg. For the sisters the pink ribbons symbolize hope, love and power. The proceeds will go to the best research projects on cancer in the country.
Crown Princess Victoria has long shown her support in matters related to the development of Swedish cancer research. In 2009 the Crown Princess became the patron of the Pink Ribbon Campaign.
“We would like to thank Crown Princess Victoria and everyone else involved in the fight against cancer. Every person’s contribution counts, every fundraiser, every penny, together we make a difference so that fewer people suffer from cancer and more can live a good life after treatment,” said Ulrika Årehed Kågström, Secretary General of the Swedish Cancer Society.
Every year, more than 61, 000 people in Sweden are diagnosed with cancer. Of these, almost 9 000 receive a diagnosis of breast cancer, the most common cancer among women. Every year around 60 men also receive a breast cancer diagnosis. Luckily 8 out of 10 people who suffer from breast cancer survive. However, more research is needed to effectively cure cancer in all cases.