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Crown Princess Victoria shows support for Swedish hospitality industry

By Bengt Nyman - Own work, CC BY-SA 3.0,

Crown Princess Victoria and Prince Daniel of Sweden met with representatives of the hospitality industry at the Hotel Downton Camper on Thursday, 20 August.

The couple spoke to representatives of Visita and the hospitality industry to learn about how the pandemic has impacted Visita and the industry, as well as the challenges they are now facing. Their Royal Highnesses spoke to Visita’s CEO Jonas Siljhammar, Peter Jangbratt and Erica Åberg from Scandic Hotels, and PG Nilsson from Svenska Brasserier. The latter gave a presentation on how restaurants have been impacted by the virus.

COVID-19 has had a direct impact on the hospitality industry, and hotels and conference halls have remained empty as the pandemic has swept the globe. Amusement parks have been unable to reopen, and revenue in all these areas has dropped drastically.

It was a busy day for the couple as they also held meetings with representatives from the UN Development Program, UNDP, to discuss the impact on global sustainability. They were later briefed on developments in Belarus and spoke to the Swedish Minister of Foreign Trade.

At the moment, they are the only members of the Royal Family who have events scheduled on the family’s calendar through the end of the month. Prince Daniel’s next event is on 24 August when he will have a digital meeting with students involved in Prince Daniel’s Fellowship. Crown Princess Victoria’s next engagement is the following day when she will digitally take part in the opening of the Stockholm Fashion Week and the awarding of the Stockholm Junior Water Prize.

About author

Brittani is from Tennessee, USA. She is a political scientist and historian after graduating with a degree in the topics from the University of Tennessee, Knoxville, in December 2014. She also holds a master's degree from Northeastern University. She enjoys reading and researching all things regarding the royals of the world. Her love of royals began in middle school, and she's been researching, reading, and writing on royalty for over a decade. She became Europe Editor in October 2016, and then Deputy Editor in January 2019, and has been featured on several podcasts, radio shows, news broadcasts and websites.