Princess Lalla Salma of Morocco has launched a breast cancer awareness campaign on Tuesday which will focus on breast cancer screening. The campaign this year aims to encourage women over 40-years-old to get tested for cancer. It runs from 22 November through 11 December. The goal is to reach one million women whose ages range from 40 to 69.
Princess Lalla Salma, the wife of Moroccan King Mohammed VI, is the chairwoman of the Lalla Salma Foundation for Cancer Prevention and Treatment.
According to The Moroccan World News, the Lalla Salma Foundation “aims to generalise the screening and reassure women by showing that there are concrete solutions for patients.”
Also, on Tuesday, Her Royal Highness inaugurated a centre for the early detection of breast and cervical cancer. This was done on the occasion of the national day against cancer.
There was a partnership between the Lalla Salma Foundation, the Ministry of Health, and a local philanthropist to help build this new centre and equipment. This new centre will serve as an extension of the early detection programme for breast and cervical cancer in the Fez-Meknes region of Morocco. The Moroccan World News also reported that this new programme has a required budget of 3.5 million dirhams (roughly £278,120). The new building constructed will provide 6,000 consultations for the early detection of the cancers.
The Princess Consort of Morocco has attended presentations of data on the campaign for early detection of cancer in the Fes-Meknès region in Morocco, the national action plan of the awareness and early detection campaign, and listened to officials in the health field give presentations on the regional plan of oncology care.
Princess Lalla Salma married King Mohammed in 2001, and they have two children: 13-year-old Moulay Hassan, Crown Prince of Morocco and nine-year-old Princess Lalla Khadija. Princess Lalla Salma is the first wife of a Moroccan monarch to be given a title and publicly acknowledged.