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Royal Court in dialogue about commercial use of Princess Märtha Louise’s title

King Harald of Norway has confirmed to Norwegian media that the Royal Court is in dialogue about the commercial use of Princess Märtha Louise’s title.

Confirming the dialogue is underway to NRK, His Majesty said, “At the present time, we cannot say how far we have come in the dialogue. But we are trying to get an arrangement.”

The King was questioned on if the commercial use of the title has burdened the Royal Family to which he replied, “No, not really.”

Princess Märtha Louise has come under fire in Norway since she used her title in the marketing of the tour she undertook in Norway and Denmark with her boyfriend, Shaman Durek Verrett, 44, which was called “The Princess and the Shaman”. Mr Verrett is half Norwegian and half African-American and describes himself as a “spiritual guide and gifted healer.”

The Princess, 47, was asked in May if she had plans to give up her title by Norway’s TV2. “That’s not something I am considering,” she responded.

Norwegian editorial newspaper Dagsavisen wrote earlier that month that Princess Märtha Louise was causing “a catastrophe” for the Norwegian Royal Family as well as credibility problems due to her new relationship and her supposed ability to heal and communicate with angels.

Märtha Louise held the style of ‘Royal Highness’ until 2002 when it was removed by her father, after discussions with her, to allow her work with more freedom while owning her own business without the constraints of the ‘HRH’.

Her Highness was born on 22 September 1971 as the only daughter and elder child of then-Crown Prince Harald and Crown Princess Sonja (current King Harald and Queen Sonja). She has a younger brother, Crown Prince Haakon.

In 1990, the Norwegian Constitution was altered to allow for female ascension to the throne beginning for those born after 1990. This means that Märtha Louise did not jump over her brother in the line of succession, but her niece, Princess Ingrid Alexandra was guaranteed a right to ascend the throne ahead of her younger brother, Prince Sverre Magnus.

About author

Brittani is from Tennessee, USA. She is a political scientist and historian after graduating with a degree in the topics from the University of Tennessee, Knoxville, in December 2014. She also holds a master's degree from Northeastern University. She enjoys reading and researching all things regarding the royals of the world. Her love of royals began in middle school, and she's been researching, reading, and writing on royalty for over a decade. She became Europe Editor in October 2016, and then Deputy Editor in January 2019, and has been featured on several podcasts, radio shows, news broadcasts and websites including Global News Canada, ABC News Australia, WION India and BBC World News.