Prince George’s July arrival has been credited with helping boost many of the Sunday papers as people rushed to buy the souvenir editions released after the mini monarch-to-be’s birth.
Sunday papers such as the Mail on Sunday, Sunday Express and The Sun on Sunday all included Royal Baby supplements in their Sunday edition, after the birth of the Duke and Duchess of Cambridge’s first child.
The Sunday Telegraph‘s circulation enjoyed a rise of 3.35% to 436,730, while the Sunday Express enjoyed a monthly rise of 4.38% to 475,848, with both papers including commemorative magazines inside their papers featuring glossy photos of the new parents leaving with their first child.
The Duchess of Cambridge gave birth to her and Prince William’s first child on July 22 in the Lindo Wing, at St Mary’s Hospital in Paddington, London.
The couple, who named the future king George, followed in the footsteps of Prince Charles and Diana, Princess of Wales, who welcomed both William and Prince Harry in the Lindo Wing.
Prince George of Cambridge, as he will be titled, weighed 8Ibs 60z and William seemed to confirm he had arrived several days later joking “I will remind him of his tardiness,” when he spoke to the media as the couple left the hospital.