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Prince & Princess of Wales

Earthshot Prize begins new partnership with YouTube to inspire urgent optimism

As part of a new official partnership with YouTube, The Earthshot Prize will work to produce content to inspire viewers to take against climate change through stories or urgent optimism from around the world.

The content will be created to reach a broader international and younger audience who care passionately about climate change. From YouTube shorts, Q&As, and mini-documentaries to creator collocations, the content will help break this issue into easily digestible formats. In addition to new content, existing series like ‘Relax with the Earthshot Prize’ and ‘Most search for climate questions’ will be amplified.

Hannah Jones, CEO of the Earthshot Prize said: “At The Earthshot Prize we want to incentivise innovation and change to help repair our planet and partnering with YouTube, one of the world’s biggest platforms, allows us to do that on a truly global scale.

We look forward to collaborating on exciting content that will inspire urgent optimism and action and help audiences better understand the climate challenges we face.”

Every YouTube video is streamed with zero carbon footprint from Google data centres, and underscoring Google’s core value of sustainability.

Pedro Pina, Head of YouTube Europe, Middle East, and Africa said: “Sustainability matters to us, it matters to the creator community that calls YouTube home and it matters to viewers, particularly younger viewers who are demanding we all take greater care of our planet.

“Our vision is to make YouTube the world’s leading destination for awareness, education, and action on the global climate crisis and partnering with The Earthshot Prize allows us to raise the voices of authoritative experts on this important issue. It also provides an opportunity to spotlight and celebrate the innovative solutions presented by the finalists for this year’s award.”

The new partnership is announced as the organisation builds momentum toward its third annual Awards Ceremony which will be hosted this November in Singapore for the first time.

First awarded in 2021, The Eartshot Prize, founded by the Prince of Wales, is awarded to five winners each year for their contributions to environmentalism. The awards are expected to run annually through 2030. Each winner will receive a grant of £1 million to continue their environmental work.

To watch current and older content on The Earthshot Prize’s official YouTube, you can click here.

About author

My name is Sydney Zatz and I am a University of Iowa graduate. I graduated with a degree in journalism and sports studies, and a minor in sport and recreation management. A highlight of my college career was getting the chance to study abroad in London and experiencing royal history firsthand. I have a passion for royals, royal history, and journalism, which led me to want to write for Royal Central.