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Prince Charles and Camilla

Prince Charles: ‘The Pride of Britain awards are a wonderful way to celebrate the people who make us proud to be British’

The Prince of Wales is just one of the significant figures lending his support to this year’s Pride of Britain awards. The Pride of Britain Awards honours British people who ‘have acted bravely or extraordinarily in challenging situations’.


The first Pride of Britain Awards were held in May of 1999 at the Dorchester Hotel before moved to The London Studios and later to Grosvenor House from 2011 on. Their founder is Peter Willis.

This year’s focus will be on British aid workers who risked their lives during the Ebola epidemic and the emergency services who helped the victims of the Alton Towers crash.

The winners of the Pride of Britain awards are chosen by a panel of well-known figures, for example, Simon Cowell, Richard Branson and Piers Morgan. Nowadays the awards are organised in association with Lidl, Daily Mirror and Good Morning Britain and The Prince’s Trust. This year the Pride of Britain awards are to be held in Central London tonight.

The Prince of Wales will be shown in a video during the ceremony. He has said, “The Pride of Britain awards are a wonderful way to celebrate the people who make us proud to be British by devoting their lives to the service of others.”

Also in attendance are David Beckham, who is flying in from New York, Simon Cowell, Cheryl Fernandez-Versini, Sir Bruce Forsyth and London Mayor Boris Johnson.

The Ebola aid workers are being praised for their willingness to go into the worst-affected area and risking infection. Two nurses and one Army Medic Corporal caught the disease but have recovered. The Alton Towers crash paramedics had limited rope training but ignored safety rules to try to save lives. They are credited with saving the life of Leah Washington who was seriously injuring for a severed artery. They performed a partial amputation and blood transfusion while she was still trapped at a height of 35ft.

You can watch the full ceremony on ITV at 8pm this Thursday.

Photo credit: Dan Marsh via