Prince Charles opens Trust’s new store featuring young entrepreneurs

HRH Prince Charles

Prince Charles is once again helping young people become successful entrepreneurs. Through The Prince’s Trust, The Tomorrow Store is not only teaching business acumen but building confidence and making dreams come true. The Tomorrow Store is supplied with products solely by the youth participating in the programme. The Tomorrow Store opened yesterday with the help of Prince Charles, Rod Stewart, his wife Penny Lancaster and Kelley Hoppen. All three are ambassadors for The Prince’s Trust.

The Tomorrow Store is located on Liverpool Street and features products ranging from clothing, jewellery, stationary and home goods. Patrons have a rather special opportunity to purchase unique and one of a kind products. Proceeds from all sales will be put into a fund for more programmes to aid young people.

“The Prince’s Trust gave me the tools I needed to take the first steps in business, while giving me the advice and support I needed to turn my life around,” Emma Reilly, one of the programme participants told The Prince’s Trust website.

Emma hails from Newcastle, and had a rough time throughout school. She had a few issues while at university which forced her to leave. After signing up for The Prince’s Trust and joining the Enterprise Programme, Emma was able to secure a loan and advisor to help guide her through the entrepreneurial process. The Prince’s Trust gave Emma the tools and resources to start her t-shirt company. Emma continued; “Getting to meet The Prince today was great. I got to thank him for the help I’ve received, and to be able to sell my products in this incredible shop is a really exciting opportunity for my business.”

Prince Charles began The Princes Trust in 1976. After serving in the Royal Navy, the Prince became a champion for the disadvantaged youth across the UK. The Prince’s Trust has funded well over an estimated 500,000 projects and programmes involving young people in the past 37 years.

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