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You can now smell The Queen – Blackpool attraction offers unique aroma experience

Madame Tussauds in Blackpool has launched a new wax figure of Her Majesty The Queen, and unlike any other figure in their collection, it is accompanied by a unique aroma experience.

To make visitors’ special meeting with ‘Her Majesty’ more immersive, there is a special fragrance in the air based on flowers that are important to the Queen and her history. A

The scent is called ‘Palace Breeze’ and was crafted by AromaPrime, a company that creates aromas for historic palaces and attractions.

A new wax figure of The Queen at Madame Tussauds Blackpool (pictured above)

One of the most notable scents is lily of the valley, which was an important feature in Queen Elizabeth’s coronation bouquet, as well as being one of her favourite flowers.

Guests can also smell other ingredients include hints of azaleas (a favourite of the Earl of Wessex), and even the Tudor rose.

According to a spokesperson, the purpose of this exhibition is so guests can feel as if they really have just stepped into Buckingham Palace, and that they are in the presence of royalty – so much so that they can breathe it in.

Liam R. Findlay, a Scene Consultant at AromaPrime, said: “This is a soft, sweet and dazzling aroma, inspired by the elegance of Buckingham Palace and Her Majesty The Queen.

A page from an AromaPrime designer’s notebook in the early stages of the project

“Our scent receptors are connected to the part of the brain which processes emotions; we designed this scent so that when guests take a sniff, they will feel relaxed, as if standing in a beautiful Royal palace.

“Because of how our minds remember scents, the inclusion of a scent with the Queen will mean guests may well remember this special meeting for decades to come, just like a smell can take you straight back to your childhood.”

Stuart Jarman, General Manager at Madame Tussauds Blackpool, said: “Scent takes the experience of meeting a famous figure to a whole new level of realism, and we are excited to include this sophisticated technique at our attraction.