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Queen Silvia goes online for a royal tradition

Queen Silvia of Sweden

A special royal tradition that sees the Swedish Royal Family give their support to children in need has had a very different look this year because of the coronavirus pandemic. The annual event, which sees Queen Silvia welcome fundraisers to the Royal Palace in Stockholm, has gone online.

Queen Silvia usually invites school pupils selling mayflower pins to her home as the annual campaign gets under way. She buys the first, symbolic pin from them to show her support as patron for the organisation raising funds.

However, restrictions brought in to try and stop the spread of coronavirus means that this year’s campaign has had a very different look. Supporters are being asked to donate online and receive a virtual pin which they can then use.

The Swedish Royal House’s Instagram announced at the weekend that Queen Silvia had made her online donation. This year’s virtual flower is bright pink and orange and those donating choose the amount they want to donate.

The campaign has been running annually since 1907. Every autumn, Queen Silvia hosts schools which have made an outstanding contribution to the campaign at an awards ceremony at the Royal Palace.

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About author

Lydia Starbuck is Jubilee and Associate Editor at Royal Central and the main producer and presenter of the Royal Central Podcast and Royal Central Extra. Lydia is also a pen name of June Woolerton who is a journalist and writer with over twenty years experience in TV, radio, print and online. Her latest book, A History of British Royal Jubilees, is out now. Her new book, The Mysterious Death of Katherine Parr, will be published in March 2024. June is an award winning reporter, producer and editor. She's appeared on outlets including BBC 5 Live, BBC Radio Ulster and BBC Local Radio and has also helped set up a commercial radio station. June is also an accomplished writer with a wide range of material published online and in print. She is the author of two novels, published as e-books. She is also a marriage registrar and ceremony celebrant.