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Sweden

Queen Silvia goes online for a royal tradition

Queen Silvia of Sweden
By Frankie Fouganthin - Own work, CC BY-SA 4.0, Wiki Commons

A special royal tradition that sees the Swedish Royal Family give their support to children in need has had a very different look this year because of the coronavirus pandemic. The annual event, which sees Queen Silvia welcome fundraisers to the Royal Palace in Stockholm, has gone online.

Queen Silvia usually invites school pupils selling mayflower pins to her home as the annual campaign gets under way. She buys the first, symbolic pin from them to show her support as patron for the organisation raising funds.

However, restrictions brought in to try and stop the spread of coronavirus means that this year’s campaign has had a very different look. Supporters are being asked to donate online and receive a virtual pin which they can then use.

The Swedish Royal House’s Instagram announced at the weekend that Queen Silvia had made her online donation. This year’s virtual flower is bright pink and orange and those donating choose the amount they want to donate.

The campaign has been running annually since 1907. Every autumn, Queen Silvia hosts schools which have made an outstanding contribution to the campaign at an awards ceremony at the Royal Palace.



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Lydia is a writer, blogger and journalist. She's worked in the media for over twenty years as a broadcast reporter, producer and editor as well as feature and online writer. As well as royals and royal history, she's a news junkie and podcaster.