Queen Letizia of Spain attended the presentation of awards at the National Awards of the Fashion Industry on Thursday.
Presented annually by the Ministry of Industry, the awards “recognise the work of people, institutions, organisations, companies and industries that have achieved business excellence in this sector,” according to Casa Real.
This year, as a result of the coronavirus pandemic, the awards also focused on how the fashion industry adapted to it and formed a response to it. “Thanks to this work we can say that the fashion sector has saved many lives and today in the awards he deserves all our recognition,” said Minister Reyes Maroto, the Minister of Industry, Commerce, and Tourism.
The Spanish fashion industry had pivoted to helping manufacture masks and personal protective clothing for healthcare professionals to wear while treating patients with COVID-19; the industry also worked to help produce a hydroalcoholic gel.
Following this roundtable discussion on the industry’s response to the pandemic, Queen Letizia helped present the awards. The National Awards of the Fashion Industry honoured several winners across several categories.
Bimba & Lola, a fashion brand created in 2005 by Uxía and María Domínguez and curated by Ana Domínguez-Hervella, won the “To the Great Company” award. The brand operates 275 stores in 14 European, American and Asian countries, and runs a successful online store. Their brand is focused on “quality and design products at an affordable price” for professional women.
Custo Dalmau, a Spanish fashion designer, won the “To the Fashion Designer” award. Pisamonas, a children’s shoe company run by Silvia Orta and María Torres, won the “Innovative Entrepreneurship” award after creating their own creative shoe design brand that has become popular throughout Europe.
Hilaturas Ferré, a yarn manufacturing company that services the international textiles industry, won the “A Leading Industry” award; while Mila and Pedro García won the “Best Footwear Industry” award for being the third generation of the García family to run the business and to continue their worldwide success within the industry.
Jorge García won the “For the Best Textile and Clothing Industry” award for his work with The Extreme Collection; Mixer & Pack won the “For the Best Fashion Accessories or Accessories Industry” award as an industry-leading cosmetics and perfume brand, and the “For Promotion in the Fashion Industry” award was presented to Villanueva University for its programmes teaching fashion design and business.