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Crown Prince Haakon attended Entrepreneur’s Market

His Royal Highness Crown Prince Haakon of Norway attended on Wednesday the Entrepreneur’s Market in Oslo at the Lillo Estate and Farm.

It is the second consecutive year in which the Entrepreneur’s Market is organised at Lillo Farm by the industry company, The AF Group. During the event, Crown Prince Haakon was accompanied by Oslo’s Mayor, Marianne Borgen, and Group Executive Vice President Andreas Jul Røsjø.

Building and construction are one of the least digitized industries in Norway today. Therefore on Wednesday, the Crown Prince learned more about innovative solutions and digitalization of this industry. This also included learning more about such things as robots and self-propelled construction machines.

The Crown Prince of Noway. Photo: Official Office of the Pressident of Lithuania by Robertas Dackus /

Minister for Transport in Norway, Ketil Solvik-Olsen, Morten Dalsmo in SINTEF and Maalfrid Brath in Manpower shared their views on the future construction and construction industry to the Crown Prince. Also, world-known Norwegian athlete and investor Aksel Lund Svindal talked about his experiences as an investor in start-up companies with his royal highness.

The proportion of women in construction is far below average. Isabelle Ringnes has a background from the technology industry and talked about why it is important to improve gender balance in the industry. The Crown Prince wants to highlight small business and the Norwegian construction-industry because the construction industry is the largest land-based industry in Norway. Building and construction employs 235,000 people in Norway.

Crown Prince Haakon and the Governor of Texas. Photo: Kåre R. Aas / The Royal Norwegian

Crown Prince Haakon is passionate about entrepreneurship. He has been working on this for many years now. Almost monthly, he participates in events to promote entrepreneurship. At the end of March, during his visit to Texas, the Crown Prince wanted to shed light on this matter. Then he met the governor and the two discussed how Norway and the United States can learn from each other. The meeting between His Royal Highness and the governor took place at the Governor’s Mansion.

His Royal Highness then lead a sizeable Norwegian delegation with entrepreneurs, musicians and representatives of the music industry on his visit to Texas.

About author

Senior Europe Correspondent Oskar Aanmoen has a master in military and political history of the Nordic countries. He has written five books on historical subjects and more than 700 articles for Royal Central. He has also interview both Serbian and Norwegian royals. Aanmoen is based in Oslo, Norway.