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Crown Princess Mary visits Davos to launch CEO Agenda 2019 for the fashion industry



Crown Princess Mary was in Davos for the World Economic Forum to help launch the Global Fashion Agenda’s CEO Agenda for 2019.

Crown Princess Mary also participated in a panel discussion on how the fashion industry can help change practices and business models to enhance and speed up sustainability practices, which was a key focus in the CEO Agenda 2019.

“Developed in collaboration with leading fashion players ASOS, BESTSELLER, H&M group, Kering, Li & Fung, Nike, PVH Corp., Sustainable Apparel Coalition and Target, the CEO Agenda 2019 spells out the most crucial sustainability priorities for fashion industry leaders, offering them clear guidance on where to focus their sustainability efforts,” reads a statement on the Global Fashion Agenda’s website.

“CEO Agenda 2019 has been updated to reflect global developments, highlighting climate change as a new core priority.”

The roundtable discussion accompanying the Agenda had participants focusing on four core priorities that include supply chain traceability, combatting climate change, efficient use of water, energy and chemicals, and respectful and secure work environments.

The agenda included four “transformational priorities for fundamental change” that included sustainable material mix, a circular fashion system, promotion of better wage systems, and a fourth industrial revolution.

“We only have 12 years to rectify the catastrophic impact we’ve had on our planet, or we’ll miss the objective of the Paris Agreement to keep global warming below 1.5 degrees Celsius,” said Global Fashion Agenda CEO/President Eva Kruse.

“We know that change is not easy, but overall progress is too slow, and we simply can’t afford to lose another year. The fashion industry is one of the world’s largest and most powerful industries. Therefore, we need to take leadership to secure the future of our industry and our planet.”

Crown Princess Mary said in a statement that “The CEO Agenda 2019 is the fashion industry’s contribution in Davos to shaping the global sustainability agenda.

“As one of the most resource-intensive industries, it is vital that the industry transforms the way fashion is produced, marketed and consumed. I’m proud to be patron of an organisation that calls for industry collaboration, insisting that the only future for the fashion industry is a sustainable one.”



About author

Jess is a communications professional and freelance writer who lives in Halifax and has a passion for all things royal, with an emphasis on the British, Danish, and Swedish Royal Families.