Princess Sofia of Sweden met with female entrepreneurs during a lunch at the Hotel Diplomat in Stockholm, which was organised by Veronica Ericsson Laakso, president of the Business Challenge. A total of 12 participants were invited to discuss their activities in social entrepreneurship and sustainability.
Princess Sofia was invited in and with his involvement in Project Playground, shared their experiences on the basis of the journey that they have made and the challenges that they have encountered, says Veronica Ericsson Laakso, CEO of the Business Challenge, which organised the lunch with A Startup Story. Project Playground was co-founded by Princess Sofia and is an aid organisation that help disadvantaged children.
The attendance of Princess Sofia was well received. Ericsson Lakson said: “We are incredibly excited that she was with us. She is a role model for many of the young female entrepreneurs who were also there, so I think many were inspired by her.”
Another attendee was Elisabeth Tarras-Wahlberg, who has previously at the Royal Court before she became Marshal of Crown Princess Victoria, Princess Sofia’s sister-in-law. Today she has her own business in communications. She talked about her experiences with her career in communications, but also about leadership and what she believes makes a good leader.
Princess Sofia of Sweden, Duchess of Värmland is the wife of Prince Carl-Philip of Sweden. They married on 13 June 2015 in Stockholm and their first child, Prince Alexander, Duke of Södermanland was born on 19 April 2016. Before meeting Prince Carl-Philip, Princess Sofia was a glamour model and a reality television star being cast after winning a model search from the men’s magazine Slitz. She moved to New York in 2005 to study accounting in computer applications at the Institute of English and Business .Since her marriage, Princess Sofia has undertaken various engagements on behalf of the royal family.