The Swedish Cancer Society has launched its Pink Ribbon Campaign, and Crown Princess Victoria of Sweden participated in the launch as the official patron.
For the fourteenth year in a row, Crown Princess Victoria has been named the patron of the Pink Ribbon Campaign organised by the Swedish Cancer Society. To launch the campaign, the Crown Princess was pictured wearing this year’s pink ribbon.
In the middle of September, Crown Princess Victoria visited the Swedish Cancer Foundation’s office in Stockholm. During the visit, the Crown Princess had the opportunity to meet the Cancer Foundation’s employees and receive information about the Cancer Foundation’s support line and the latest cancer research.
Crown Princess Victoria has long shown her support in matters related to the development of Swedish cancer research and has supported the Pink Ribbon Campaign for over a decade.
The Swedish Royal Family has been affected by cancer. In 2010, it was announced that Crown Princess’s aunt, Princess Christina, Mrs Magnuson had breast cancer and had undergone three operations. In 2016, Princess Christina, the King’s sister, was diagnosed with chronic blood cancer and had to undergo extensive treatment. The 79-year-old Princess has retired from public life but occasionally represents the Swedish Royal House at events throughout the year.
The Pink Ribbon Campaign in Sweden aims to raise awareness about cancer, specifically breast cancer, and fund essential cancer research in Sweden. During the month of October, pink ribbons are sold to raise money for cancer research.
In Sweden, of the roughly 63,000 people diagnosed with cancer each year, 7,600 of those are breast cancer.