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Denmark

Prince Felix of Denmark follows in his big brother’s footsteps

felix

Prince Felix has taken a second step in a path already walked by his older brother Prince Nikolai – he will appear in a modelling campaign. 

Just like his older brother, Prince Felix had sought and gained admission to the Royal Danish Military Academy in 2021, where he was supposed to undergo a two-year program to become an Army Lieutenant. 

However, after beginning his training in August, he decided to interrupt his studies in October, which mirrored Prince Nikolai’s back in 2018. 

And now, the two brothers have both started a career in the modelling industry. Prince Nikolai made his debut in a Burberry’s fashion show during London Fashion Week, while Prince Felix will make his first appearance as a model in the campaign for jeweller Georg Jensen’s Reflect collection. 

Felix is set to appear in both pictures and an advert promoting the new line, and some images and snippets of the video have already been posted by the jewellery house’s social media accounts. The new campaign launched on 10 February and features necklaces, earrings and rings.

The collection was designed by Jacqueline Rabun and is described as “a fresh take on the classic chain design.” Pre-orders are now available for the pieces, and everything will be made available on 15 February. 

Prince Felix appears in a picture for the collection’s two necklaces, bracelet and bangle, ranging in price between €396 and €920. The Prince’s face is also one of the first things you see when opening the website, as parts of the video campaign are looped on the homepage to promote the imminent launch.