The Princess of Wales has easily topped the latest survey to find the most popular royal, taking over from her husband who is a regular in first spot in these polls.
However, one group still has the heir to the throne as their number one. Baby Boomers can’t get enough of William with 79% having a favourable opinion of him.
Overall, it’s Kate leading the royal way in the newest check on popularity. The findings from YouGov found that 68% of all adults had a positive impression of The Princess of Wales. Prince William was second on 62% while third place went to Princess Anne on 59%.
Millennials had Kate in number one place with 65% holding a favourable opinion of her, followed by William on 60%. King Charles III was third with this group with a positive rating of 58%.
When Gen X were asked, it was again a vote of confidence for the Princess of Wales who was number one on this royal list with 67% positive rating, followed by the Princess Royal on 64% and the Prince of Wales on 62%.
Baby Boomers broke the mould, giving the biggest seal of approval to the Prince of Wales. William had a favourability rating of 79% with those born between 1946 and 1964. Princess Anne was in second place on 78% while third in this list went to the Duchess of Edinburgh on 76%.
King Charles was fourth on the overall list with 54% and sixth with Baby Boomers where 70% had an overall positive impression of him. With Gen X, he was fifth with a popularity rating of 48%.
Gen X were the hardest to please when it came to royalty, with lower approval ratings across the board for all members of the House of Windsor.
The results were part of YouGov Ratings which measures the popularity of ”anything and everything” and uses millions of responses to produce its rankings. The survey gathers opinions every day and collates them once a quarter. The latest results are for the third quarter of 2025, from July to September.
The same system is also gathering information on the most popular public figures in general and there’s a royal on top of that list, too. The latest collated figures show that Queen Elizabeth II is the most popular public figure in the UK, with 75% viewing her favourably. The Princess of Wales is second, on 68%, while Barack Obama is third on 66%. Prince William is fifth, just behind Vlodomyr Zelenskyy while King Charles is eighth, following Michelle Obama and Princess Anne.
