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The Duke of York presents awards to winners of Pitch@Palace

Pitch@Palace is an initiative that His Royal Highness, the Duke of York established in 2014; it was set up to help support entrepreneurs with the “amplification and acceleration of their business ideas.” This is done by connecting these British-based innovative start-ups with possible investors and supporters. These may be angels, business contacts, or mentors. The Duke has previously been active in the Enterprise Education Trust and the Peter Jones Foundation.

According to the article for the latest Pitch@Palace event, on The Royal Family’s website, the press release read: “Supporting a more general culture of Entrepreneurship in the UK is vital to our future prosperity.

“His Royal Highness, through his work on trade and education, has increasingly seen the importance of assisting start-up firms break through the initial barriers and grow so that they can become the employers of tomorrow.”


At the first Pitch@Palace event in April 2014, 36 businesses were selected by 12 partner organisations. They attended a boot camp event where 12 of them presented their pitches at St James’s Palace. Since the huge success of the first event, a Pitch@Palace has been held twice per year. The last event, Pitch@Palace 7.0, took place on 25 April 2017.

Coming in third place was SafetyNet Technologies, and second place went to TryLife TV. The winner for Pitch@Palace 7.0 was Desolenator.

Every Pitch@Palace event focusses on a specific theme in order to draw attention to different areas of the United Kingdom technology industry. Previous topics included biotech, smart cities and the internet of things.

His Royal Highness had this to say about the success of the Pitch@Palace programme: “I am immensely proud of the achievements of the Entrepreneurs in the Pitch@Palace programme; they have shone a light on the diversity and imagination across the country, clearly demonstrating that pursuing an idea or dream can be realised with knowledge and determination.”

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