Proving she’s still a fashion icon at the age of 90, The Queen’s sartorial choices for her official birthday celebrations and Royal Ascot are said to have positively influenced sales of neon-coloured clothes and accessories.
As Britain faces one of the coldest and rainiest summers in some time the queen is leading a movement to set aside dull, pastel shades in favour of a vibrant, more uplifting colour palette. Retailers are reporting that sales of bold, brightly coloured pieces have spiked over the past two weeks with bright pink clothing jumping 107 percent and bright orange 69 percent.
High street retailer JD Williams is said to have sold 134 percent more vivid, green items with a seven-fold increase in the sales of one particular green dress which was very close in shade to the Queen’s official birthday outfit.
Suzi Burns, a spokesman for JD Williams, was quoted as saying:
‘The Queen is a great example of fashion without age limits, wearing neon brights is usually associated with 20-somethings but she has mastered the trend effortlessly. Our customers are clearly cottoning on and showing that you can wear the latest trends no matter what your age.’
For Trooping the Colour on Saturday, 11 June, Her Majesty chose a lime green ensemble from British designer Stewart Parvin, who has been designing and making pieces for the queen for the past nine years.
The statement outfit ensured that the thousands of people on The Mall would be able to see The Queen no matter their viewpoint and the bold colour choice started trending on social media within minutes of The Queen emerging from Buckingham Palace. The hashtags #neonat90 and #highvishighness enjoyed popularity on Twitter and devoted fans were able to work out that the exact Pantone colour designation of that particular shade of lime green was ‘75e41b’.
For The Patron’s Lunch on Sunday, 12 June The Queen opted for a fuchsia pink coat by one of her favourite designers, Karl Ludwig, and a matching hat by Angela Kelly. For opening day at Royal Ascot on Tuesday, 14 June she brought sunshine to the rainy racecourse in bright canary yellow and went on to sport bright blue, orange, and pink as the finest week in racing continued.
The women of the royal family are, of course, used to having their sartorial choices commented on and emulated by the general public. From the time she was revealed as Prince William’s paramour, the Duchess of Cambridge has sent British women into a shopping frenzy in a phenomenon which has been called the ‘Kate Effect’.