The Royal Tour of Australia all seems like a distant memory now, but figures released by Tourism Research Australia (TRA) show that the country has seen a healthy growth in its tourism market – all of which coincide with the Cambridges’ visit in April this year.
According to the figures from TRA, Australia has seen an increase of 8% for the 12 months up to the 30th June this year which equates to 6.1 million international visitors passing through its airports and customs gates.
For the first time ever, the spending of international visitors has exceeded AUD $30 billion and the TRA survey also suggests that the British were the biggest spenders.
The Managing Director of TRA, John O’Sullivan, told australiantimes.co.uk that it was “impossible to measure the dollar value of the royal visit but it certainly contributed to the country’s tourism.”
On average, Brits spent 19% more on their Australian visit than they had done in previous years. The rise has been contributed mainly to Tourism Australia’s innovative marketing campaign in the UK and also the visit by the Royals.
Searches specifically for destinations on William and Kate’s itinerary increased by 23 percent during their visit but interestingly interest in all of Australia increased by 32 percent; an indication that the royal couple’s visit had a positive influence on Australian tourism.
Speaking to australiantimes.co.uk, Denise Bartlett of Public Relations UK said:
“It’s great for tourism in both New Zealand and Australia to see a significant increase in hotel searches from the UK following Kate and William’s visit. It is also interesting to note that searches to Australia were not limited to destinations on Kate and William’s itinerary, but applied to the whole country. Australian and New Zealand hoteliers should be encouraged by this increase in travel interest from the UK.”
Along with the British, Chinese tourists also increased their spending. The figures showed that at least AUD $5.3 billion was spent in the same period; an increase of 16% on the previous year.
The 2014 Royal Tour of Australia took place between the 16th and 25th April. The Duke and Duchess of Cambridge along with their son, Prince George, visited five cities (Sydney, Brisbane, Canberra, Uluru and Adelaide) and undertook multiple engagements.