The Duke and Duchess of Cambridge and Prince Harry have teamed up to spearhead a new campaign that aims to end stigma around mental health, Kensington Palace have announced.
Heads Together will unite the Royal Foundation- of which the three are patrons- and a group of charities to tackle stigma, raise awareness and provide vital help for those suffering with mental health issues. According to organisers, the new initiative aims to eliminate prejudice and fear that stand in the way of people getting the help they need.
The campaign will also be the 2017 Virgin Money London Marathon Charity of the Year.
A statement on the official website of the campaign read, ‘’Through our work with young people, emergency response, homeless charities, and with veterans, we have seen time and time again that unresolved mental health problems lie at the heart of some of our greatest social challenges.’’
Marking their biggest joint project, the two Cambridges and Prince Harry appeared in a video featuring runners from the participating charities, as they sported sky blue sweatbands that bore the name of the new campaign.
‘’Mental health is just as important as physical health,’’ Kate Middleton said in the video, wearing a Breton top.
Prince Harry continued, ‘’We can all play our part by talking and listening to each other, and helping each other find the support.’’
The video continues with Harry taking a picture and sharing a lighthearted joke with his brother William.
‘’Let’s get our heads together and change the conversation on mental health,’’ William stressed in the same clip.
The two-minute montage ends with the trio bursting into laughter as they try to put on a serious look while posing for a picture.
The launch of the Heads Together campaign coincides with the 36th London Marathon, which takes place on Sunday.