Prince George’s christening is expected to help boost the economy as parents rush to buy gifts to celebrate the latest royal event.
The third-in-line’s christening took place on Wednesday afternoon and was attended by close family and friends of the Duke and Duchess of Cambridge.
George’s second time in the spotlight is expected to increase sales of children’s products and commemorative souvenirs as members of the public mark the occasion.
Jacqueline Love, who is the manager at Rachel Riley, a children’s clothing store, anticipated a boost in sales after the service after George’s arrival in July helped sales increase over the summer.
“The royal birth has brought childrenswear into the spotlight more than ever before,” she told the Daily Telegraph.
Simon Calver, chief executive of children’s store Mothercare also predicted the christening would help sales.
“The ‘glow’ factor will continue as the royal christening approaches and we fully expect to see some peaked interest in our christening gifts range, especially our personalised and silver items.”
Earlier this year, it was predicted British people would spend around £250 million to celebrate Prince George’s arrival.
As with last year’s Diamond Jubilee, it was predicted that Britons would spend huge amounts of money on food and alcohol as they throw parties for the royal arrival.
Commemorative souvenirs, toys, books and DVDs would also be purchased as many wanted honour the latest addition to the Royal Family.
On Wednesday afternoon, the Duke and Duchess of Cambridge were joined by senior royals and close friends as they gathered for George’s christening.
The 30-minute service, which was conducted by the Archbishop of Canterbury, took place in the Chapel Royal at St James’s Palace.
The Duchess of Cambridge arrived looking stunning as she opted for a cream Alexander McQueen coatdress, while Prince George wore a replica of the 1841 christening gown, that was originally made for Queen Victoria’s oldest daughter, Victoria.
The original christening gown was retired after Prince Edward’s daughter Lady Louise Windsor’s christening in 2004 and her brother Viscount Severn was the first to wear the new one in 2008, which was made by the Queen’s dressmaker Angela Kelly.