Only a few days after Prince Harry and the Duke and Duchess of Cambridge launched the #oktosay campaign on Twitter as part of their Heads Together crusade, the hashtag took over Twitter during the London Marathon yesterday.
The #oktosay hashtag was started to encourage others to speak out about the problems they have faced with their mental health in a safe manner where others can support them. The result was the world coming together to share and help end the stigma that surrounds mental health, although after today should not for much longer.
The day also included a SnapChat filter where one could wear the Heads Together signature blue headband.
The tides seemed to turn for the Heads Together campaign when Prince Harry revealed in an interview that he sought help for dealing with the death of his mother, Diana, Princess of Wales.
The #oktosay campaign shot into the spotlight when Prince William sat down to a Facetime chat with Lady Gaga to discuss how people are opening up about their problems and the singers Post Traumatic Stress Disorder from being assaulted.
The two talked about how simply talking about mental health can help “shatter the stigma” around the disease, with Prince William admiring Lady Gaga’s “openness” in her letter she wrote through her Born This Way Foundation about her experiences.
Upon the announcement of the #oktosay campaign, the trio said: “Since we launched Heads Together last May, we have seen time and time again that shattering stigma on mental health starts with simple conversations. When you realise that mental health problems affect your friends, neighbours, children and spouses, the walls of judgement and prejudice around these issues begin to fall. And we all know that you cannot resolve a mental health issue by staying silent.
“Attitudes to mental health are at a tipping point. We hope these films show people how simple conversations can change the direction of an entire life. Please share them with your friends and families and join us in a national conversation on mental health in the weeks ahead.”
The reception Heads Together has received, across the world, is sure to make Her Majesty proud as her grandchildren find their role as ambassadors of the Royal Family.