When it was announced that Prince William would be joining the East Anglian Air Ambulance Service, the charity was quite rapidly shifted in to the spotlight, a shift that would see its web hits soar to more than ten times its usual website traffic.
On the day of the announcement itself, the EAAA website had 3,366 visitors, of which 86% were new visitors, who we can assume were intrigued by the charity after William’s announcement that he would be joining the team.
Though the Duke of Cambridge is believed to be the first member of The Royal Family to sign a civilian employment contract, this didn’t stop the charity being mentioned in 838 publications across the globe within 24 hours of the Duke’s new career disclosure, although whether this will see an increase in fundraising for the charity remains to be seen. A spokeswoman for the charity commented, “The feeling among air ambulance charities and the Association of Air Ambulances is that everybody is delighted about how this is really raising awareness of air ambulance charities in general and how regular fundraising supports those charities across the UK.”
Like all other East Anglian Air Ambulance pilots, The Duke of Cambridge will be formally employed by Bond Air Services from which he will receive a full salary, which he announced he will be donating, in full, to charitable causes.
It can be assumed that Prince William’s appointment did wonders for the charity’s Twitter site too. On a normal day, the charity posts around fourteen times and receives a very respectable twenty ‘retweets’. Subsequently after the announcement, an astonishing two million people saw the charity’s tweet confirming the news and the tweet received 164 ‘retweets’, now for Twitter legends this may seem a meagre amount however for a charity that was barely in the spotlight before, this is a staggering amount of publicity.
As a result of the new career, it was consequently announced that the Duke and Duchess of Cambridge, Prince George and the recently announced Baby Cambridge number two would be making a move to East Anglia in order to be closer to William’s work. It is thought that the family will take up residence at Amner Hall, a ten bedroomed house on The Queen’s Sandringham Estate.
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