Royal Central recently reported on the Heads Together campaign undertaken by the Duke and Duchess of Cambridge and Prince Harry to addressing the importance of mental health and tackle the stigma surrounding the issue. Through their Royal Foundation, the trio released a video encouraging society to talk about mental health and how it is just as important as ones physical health as pointed out by the Duchess herself.
To run in tandem with this campaign, Prince William will begin his own industry-led taskforce against bullying. The Royal Foundation Taskforce on the Prevention of Cyberbullying will address cyber bullying and its affect on children and their families. Cyberbullying can have a horrible affect on the mental health of youth and their families. The taskforce will focus specifically on youth between ages 12 and 14. The Prince has asked tech entrepreneur Brent Hoberman CBE to chair the project, which will be supported by The Royal Foundation.
The aim of the taskforce is to develop an industrywide response to cyberbullying; to help parents with children experiencing this online abuse to better understand the issue and to find the strength to locate and take advantage of resources to help their children and put an end to the abuse. It also seeks to use existing good practice models for reporting abusive content and developing a system of comitments for all social media and other networks to impliment.
A spokesperson for Kensington Palace had this to say about this initiative: “This is an issue that The Duke feels strongly about. He knows that social media and other technologies are creating significant positive opportunities for millions of young people.”
He also addressed how the Prince understands this issue from the perspective of a parent and how he hopes that the internet can remain something young people and their parents may continue to embrace without fear but confidence: “But as a parent, [William] knows that many people worry about how to protect their children from the new avenues for bullying that technology is creating. He hopes the task force can help the industry share the best practice that is emerging across the sector and put in place new standards so that the internet remains something young people and their parents can embrace with confidence.”