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Princess Deena of Saudi Arabia launches Vogue Arabia

Princess Deena Aljuhani Abdulaziz of Saudi Arabia hosted a star-studded event for the launch of Vogue Arabia on 7 April at the Museum of Islamic Art in Doha, Qatar. She was joined by a number of celebrities, including Naomi Campbell and Lauryn Hill, who also performed at the party.

“It was a dream that someday we would get Vogue into the region, but never in a million years did I imagine I would be at the helm of it,” Princess Deena said. “I hope everyone leaves with a meaningful memory of Arabia. I feel the job Vogue Arabia is to bridge east and west and show what we share, rather than what sets us apart.”

Princess Deena became a member of the Saudi Royal Family in 1998 when she married Sultan bin Fahad bin Nasser.

“I want to give the reader aspirational images, fashion criticism, beauty, wellbeing and lifestyle. The world is saturated with information and publishing is weaker because of that but what’s missing is the dream. Even advertising campaigns used to be so well done, I would cut and pin them. There needs to be distinction. I want the glamour back!” Princess Deena told The Telegraph.

There are high hopes for Princess Deena. “Deena is a unique individual, not just here in the Middle East, but abroad as well. Her love for fashion stretches far beyond simply cloaking herself with the latest trends or collections. She has a vast in-depth knowledge of the history of fashion. For her, it’s not just about trends. She truly understands context, past and present, as well as across borders, which is one of the many reasons why she will be particularly great at the helm of Vogue Arabia. The Middle East has a new but burgeoning fashion scene, and it’s important for intellect to be injected into it from the get-go,” said Anum Bashir, a Qatari-based creative consultant and blogger. “Deena has pioneered this role for a very long time by not only wearing regional designers like Nathalie Trad and Reem Al Kanhal but by also lending her expertise to them, connecting them to other industry influencers.”

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