Yesterday, Her Royal Highness, Princess Lalla Salma of Morocco was in Rabat at the National Institute of Oncology. Her foundation, the Lalla Salma Foundation for Cancer Prevention and Treatment, signed a continuing agreement with Roche Maroc laboratories.
This agreement between these two entities has been renewed to assist those cancer patients of lower socio-economic status in Morocco. It is to allow them equal access to innovative medical treatment of those who can afford it.
Since its inception in 2009, approximately 1,500 patients have received this assistance. After the signing, Princess Lalla Salma spent time visiting with patients in the Sheikha Fatima Centre that is part of the same Institute.
Princess Lalla Salma is the wife of Morocco’s King, Mohammed VI. She is known for her philanthropic activities and for her head full of red hair. Originally known as the Lalla Salma Association Against Cancer before its name was changed; the Princess’s foundation was founded in 2005. In less than three years since its inception, the foundation has worked tirelessly to mobilize the public’s awareness of cancer throughout Morocco.
It has launched a building campaign, organised the first national cancer registry, and partnered with several international organisations in the fight against cancer. Purely inspired by the vision and leadership of Her Royal Highness, the non-governmental organisation has already made significant headway in improving the quality of cancer management; ensuring that all Moroccans have access to equal, high standard cancer care and treatment, and early detection of breast and cervical cancer. Along with the Ministry of Health and business and education leaders, her foundation also oversees a program of tobacco control.
With her husband’s help, Princess lalla Salma has raised funds through hosting gaylas and events at Badi, their royal palace. These fund raisers have enabled the foundation to build two cancer centres in Morocco.