Yesterday, Her Majesty Queen Rania of Jordan launched the second annual Amman Design Week (ADW) at the Ras El Ain Hangar in downtown Amman. Her Majesty is the patron of the nine-day event.
Upon arrival, the Queen was welcomed by the Greater Amman Municipality Mayor, Yousef Shawarbeh and the ADW co-directors Abeer Seikaly and Rana Beiruti. Alongside Queen Rania, other princesses, leaders from both the private and public sectors, Arab and Jordanian media figures and design enthusiasts were at the launch.
ADW, an initiative of Queen Rania, will be open to the public from 6 October to 14 October in an effort to “present a comprehensive program of exhibitions, workshops, talks, tours, and events under the theme ‘Design Moves Life Moves Design’,” according to the Office of Her Majesty.
The Crafts District, located nearby and also in the Ras El Ain, will have different demonstrative booths, cultural activities, pop-up shops and food options throughout the nine days. The theme of ADW for this year is motion, and as a result, the week will have activities that extend beyond Ras El Ain with sites located in 50 different locations around the Jordanian capital.
The Queen was given a tour of the Hangar Exhibition where over 100 regional and international designers had their works on display. The designers came from locations like the United States, the United Arab Emirates, Palestine, Lebanon, Morocco, Iraq, Egypt, Saudi Arabia, Kuwait, India, Germany and France.
The ADW 2017 will, for the first time, feature a Student Exhibition where the work of students under ADW mentorship will be on display. As part of ADW 2017, other events like different workshops and panel discussions will aim to highlight the unseen impact designs have on people’s everyday lives.
Additionally, the 2017 edition of ADW will focus “large efforts on increasing the event’s reach among members of the public through programs that target schools in governorates, as well as field visits and mobile experiments.”
ADW co-directors Abeer Seikaly and Rana Beiruti spoke during the launch with Beiruti saying, “Design is a movement that seeks to beautify while also serving as a medium for positive change. It empowers people to take control, make an impact, and rise up to challenge the status quo.”
More information on Amman Design Week can be found on their official website, here.