Prince Carl Philip of Sweden visited the Authority for Available Media (MTM) yesterday in Stockholm. The MTM belongs to the Ministry of Culture.
His Royal Highness’s visit began with meeting Magnus Larsson, Director General of MTM, who told the Prince about the business and its future strategy. Prince Carl Philip then moved to view an exhibit which showed the Authority for Available Media’s activities. These included LL publishing house, 8 Pages magazine, Akila, Legoimus and speech books.
Prince Carl Philip also spoke to Kaisa-Marie Gustafsson who showed him the newspaper readership Akila, as well as Bengt Fredriksson. Fredriksson told the Prince about 8 Pages and how it is written in easy to read Swedish. Andreas Palmaer then showed His Royal Highness other books in the publishing house that are written in the easy to read Swedish.
The only son of King Carl XVI Gustaf and Queen Silvia was also shown the tactile activities of MTM. The Royal Court said that Ingrid Källström showed His Royal Highness “how in so-called tactile picture books, the images reproduce in different materials, contrast-rich colours and have raised surfaces to allow the reader to perceive the image with the feeling.”
He later participated in a roundtable discussion on the future strategy of the company which is “focused on users in focus, the market and us,” the Royal Court explained.
Two years ago, Prince Carl Philip took part in the Take Part – Human Perspectives on Inclusive Publishing, which was organised in part by the MTM.
Prince Carl Philip and his wife, Princess Sofia are due to attend a board meeting for their namesake foundation – Prince Carl Philip and Princess Sofia Foundation – at the Royal Palace of Stockholm today.