Additional Instagram accounts by members of the Swedish Royal Family are being considered as are different ways to develop the social media of the Royal Court.
The Head of Information and Press Department of the Royal Court of Sweden, Margareta Thorgren, told Swedish publication Svenskdam, “There are ideas about creating more Instagram accounts, which we see as positive as it enhances the image of the Royal Family.”
Thorgen did not provide any information as to who in the Royal Family may be pondering joining the popular social media network.
Currently, the Swedish Royal Court has an official Instagram account “Kungahuset” run by members of the staff. Earlier this month, Princess Madeleine, the youngest child of King Carl XVI Gustaf and Queen Silvia, announced that she had created an Instagram account. She announced on her official Facebook page which she has had for a number of years to share information about her work and family.
Princess Madeleine’s Instagram announcement stated, “I have a new official Instagram page at princess_madeleine_of_sweden ❤!”
She included a screenshot of her first post which featured all three of her children: Princess Leonore, Prince Nicolas and Princess Adrienne. The photo shows Leonore and Nicolas meeting their little sister for the first time at the family’s home at the Royal Mews in Stockholm. The proud older siblings are kissing their new family member in the image. The Princess captioned it, “Leonore and Nicolas welcoming their little sister home. ❤”
Thorgen also told Svenskdam that Her Royal Highness personally runs her social media accounts “in consultation with the Court.”
Several royals across the globe have Instagram accounts. Queen Rania of Jordan, Princess Charlene of Monaco, Princess Eugenie of York, Princess Tessy of Luxembourg and Crown Princess Mette-Marit and Princess Märtha Louise of Norway all have public accounts. Others, like Prince Harry, Prince Félix of Luxembourg and Princess Marie of Denmark, have private accounts.