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Princess Märtha Louise starts Youtube channel

The daughter of King Harald and Queen Sonja of Norway, Princess Märtha Louise, has started her own YouTube channel. The channel was launched on Monday of this week and is named “Hest360”, translated to Horses360. In the first video, the Princess explained the channel’s content which will be about horses only. “This is brand new. Nobody has done this in Norway before. It will be super exciting,” says Märtha Louise in the video.

The Princess also reveals how she came up with the idea about her own channel. After placing a selfie with her horse at Instagram, the idea of creating a YouTube channel came. The image got a fierce response, and the Princess thought that there could be a potential for a new Norwegian YouTube channel. After the first several days, the channel has released 14 videos and has received around 900 subscribers. The most watched video has 2,600 views and is a Vlog about horses.

The Countess of Wessex together with Princess Märtha Louise of Norway, at the celebrations of King Harald and Queen Sonja. Photo: Oskar Aanmoen.

The YouTube channel is a cooperation between Princess Märtha Louise, Geir Kamsvåg and Therese Alhaug, according to company registration. “Both Therese and I have been riding very long. We intend to cover all branches, at all levels in the horse sport. We hope for at least one, preferably two videos a week,” said the Princess in the first video posted on the channel.

Princess Märtha Louise started riding at the age of eight. With the Norwegian royal farm just minutes from the Royal Palace in Oslo, it was easy for the Princess to own horses during her childhood, and she spent much time with the horses at the Bygdøy royal farm. When she graduated in physiotherapy from a school in the Netherlands, she specialised in the use of horses in such treatment. The Princess is very committed to her new project. “I am looking forward to sharing my horse experiences with you,” says Märtha Louise.

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