Yesterday Her Majesty Queen Sonja of Norway and Her Royal Highness Crown Princess Mette Marit of Norway attended a live all-day broadcast from the Norwegian state television channel NRK.
This television program is a very popular program in Norway sent each fall, every year. The purpose is to raise money for charity and this year the money went to the Norwegian Red Cross. Red Cross will earmark 90% of the money
from this year’s campaign to “invisible victims”. Money will go to help the people of Syria, Sudan, Afghanistan, Somalia, Myanmar and South America with health care. The remaining 10 percent of the money will be used in Norway and go to activities at reception centers, refugee guides and to health centers for undocumented refugees. Several thousand Norwegians participated as fundraisers to raise money for the campaign.
In advance of this year’s campaign, the Crown Princess met 650 students and representatives of the Red Cross to learn more about the Red Cross charity work. In September, the Crown Princess also visited Tromsø in northern Norway where she attended an event to get more people to sign up as fundraisers for this year’s campaign.
The Norwegian royals have a long tradition of supporting this event, which has been ongoing annually since 1974. Especially Her Majesty the Queen has shown interest to see how money is being spent. In 2010, Queen Sonja visited a refugee camp in Daadab in Kenya to follow up on how the money was used. During Sunday Crown Prince Haakon, Crown Princess Mette Marit and Princess Ingrid Alexandra was out and collected money for the charity-event. The Norwegian Royal Palace posted a picture
For this year’s campaign Queen Sonja has donated one of her own art pieces that were auctioned off and all the revenue went to the Red Cross. The Queen has had a close relationship with the Red Cross all her life and is the organization’s patron. Throughout the night came the final figures in. This year’s campaign collected a total of 219 million crowns. This is roughly equivalent to £ 21,9 millions. Her Majesty the Queen donated works were sold at auction for £ 5.500.