His Royal Highness Crown Prince Haakon of Norway is currently in Austin, Texas, to participate in the South by Southwest Technology and Music Festival (SXSW). The Crown Prince will visit the festival today, as well as his visit yesterday. Crown Prince Haakon has and will meet today with many of the world’s biggest technology cooperations.
His Royal Highness leads a sizeable Norwegian delegation with entrepreneurs, musicians and representatives of the music industry on his visit to Texas. The purpose of this visit is to use the Crown Prince’s unique role as a door opener to the American market for Norwegian technology.
The Crown Prince started his visit on Tuesday with a lunch together with Norwegian companies who research on health technology. The Crown Prince also talked with Norwegian and foreign presses to speak about the Norwegian efforts during this year’s festival. The Crown Prince then went on to the lecture hall as part of the festival’s main program, and his lecture focused on Norwegian entrepreneurs in the world market.
In his lecture, Crown Prince Haakon said: “Collaborate when you can, compete when you have to. This saying reflects our Nordic culture of fierce independence, balanced by shared social values and sense of solidarity. I have just been at the Olympics in Pyeongchang. There we were competing with Sweden, Finland, Iceland and Denmark. But here in Austin, our countries are joining forces to promote the Nordic brand. Whether large or small, our companies offer valuable solutions, and we are united to compete in the global market.”
Today, Crown Prince Haakon will change the theme from technology to music. The Crown Prince will have lunch with the Norwegians as well as the American participants. He will also meet Norwegian artists and be present at one of the many concerts.
The South by Southwest Technology and Music Festival has more than half a million visitors annually. It started as a music festival in the late 80’s, but the festival has evolved to also regard trade in new technology in addition to promote music and culture. Today the festival is one of the world’s largest of its kind and brings in an international crowd.