Her Majesty Queen Máxima of the Netherlands, as part of her role as the UN Secretary-General’s Special Advocate for Inclusive Finance for Development (UNSGSA), has recorded a video about the importance of mobile money. It was uploaded to the YouTube channel of the UNSGSA last week.
The two-minute video was released for the 10th anniversary of the successful introduction of mobile money in Kenya. The UNSGSA said on their YouTube channel, “On the 10th anniversary of the successful introduction of mobile money in Kenya, the [UN Secretary-General’s] Special Advocate, Queen Máxima, has collaborated with GSMA on a compelling short video that lays out the impact of mobile money on financial inclusion, its progress, and its challenge.”
In the video above “The Power of Mobile Money”, Her Majesty explained that “the rise of mobile money has demonstrated the power of mobile technology to reach the financially excluded.” The Queen went on to give statistics of mobile money, including that it is available in two-thirds, or 67%, of the developing world with 174 million active accounts.
“Around the world, digital finance has given millions of low-income families a convenient and safe way to pay bills, send assets to loved ones, and store money,” Máxima said.
She added, “In just ten years, mobile money has made amazing strides, and it holds great potential to serve the two billion people who still remain excluded from financial services.”
Queen Máxima began her role in 2009, then as Princess Máxima, after her appointment by former Secretary-General Ban Ki-moon. She works to advise the Secretary-General on inclusive finance for development and travels across the globe each year for her position. The Royal House of the Netherlands has said, “The UNSGSA believes that access to financial services is vital for creating and accelerating sustainable economic growth, creating employment and encouraging people’s personal and social development.”
Máxima became Queen Consort of the Netherlands upon her husband, King Willem-Alexander’s accession to the Dutch throne after his mother, the now Princess Beatrix, abdicated on 30 April 2013.