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King Willem-Alexander visits Dress for Success

King Willem-Alexander visited the Amsterdam chapter of Dress for Success on Tuesday, meeting people who use the organisation’s service.

Dress for Success “empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and life,” per its official website.

It operates in 28 countries around the world, in more than 150 cities, and has helped over one million women.

During his visit, King Willem-Alexander toured the store, met volunteers who explained what they do within the organisation, met some clients to hear how Dress for Success has helped them and met with Dress for Success officials to discuss how the program is working and its future goals.

Dress for Success has been operational in Amsterdam since 2008, and, according to the Royal House, “has a clientele that has grown from 150 people in the early years to over 1,600 clients in 2016.”

There is 10 Dress for Success stores around the Netherlands now, and 60% of clients have gotten jobs or assignments after seeking help from the organisation.

Dress for Success is one of the many organisations that receive funding from the Oranje Fonds [Orange Fund] through the Fonds’s Participate “together out of poverty!” program.

The Oranje Fonds was established in 2002 as a wedding present for then-Prince Willem-Alexander and then-Princess Màxima from the people of the Netherlands.

Per the Oranje Fonds’s official website, “Every year we spend €30 million on our target, of which almost €27 million in direct financial contributions in more than 9,000 social initiatives in the Netherlands and in the Caribbean part of the Kingdom.

“The Oranje Fonds wants to promote involvement in society. Through our support, people meet each other or find a new place in society.”

King Willem-Alexander and Queen Màxima are joint patrons of the Oranje Fonds.

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