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Princess Marie officially launches the Danish Christmas Month at BHV Marais in Paris

Today, Princess Marie was in Paris, France to officially launch the Danish Christmas Month at BHV Marais. Princess Marie’s first event was a lunch reception at the Danish Ambassador to France’s residence in honour of the inauguration. Princess Marie had the opportunity to meet the Danish businessmen and women who took part in the creation and organization of “God Jul! Joyeux Noël Danois” at BHV Marais.

At 18:30, Paris time, Princess Marie was at BHV Marais, alongside the Danish Ambassador Kirsten Malling Biering, the Executive Chairman of the Galeries Lafayettes group Philippe Houzé, members of Galaries Lafayette’s Executive Board Guillaume Houzé and Olivier Bron and the Director of BHV Marais Alexandre Liot, to officially launch the ‘God Jul! Joyeux Nöel Danois’ month.

©Anthony Ghnassia/BHV Marais

Princess Marie made a speech in French: “Today is a very special day for me, as my new country unites with my old country to celebrate the most beautiful holiday of the year: Christmas. Christmas in Denmark is special and magical. There is not a Christmas without candles, hot chocolates, Christmas decorations made with the kids, and everything we, Danes, associated with our national sport, the Hygge. It is certainly the first time that a big Parisian department store puts forward the Danish Christmas and everything Danish. 

©Anthony Ghnassia/BHV Marais

“I want to congratulate the BHV Marais for this beautiful initiative which makes me very happy as a Dane.  Different countries have different ways of celebrating Christmas, this year you celebrate the God Jul, Merry Christmas in Danish, in Paris. I hope you will appreciate the Danish Christmas as much as I do. France and Denmark have so much to share. I now declare the ‘God Jul!Joyeux Noël ‘ open. Thank you. “

©Anthony Ghnassia/BHV Marais

After her speech, Princess Marie pushed the button which started the sounds & lights show, the building lighting up in the colours of Denmark.

©Anthony Ghnassia/BHV Marais

Princess Marie and the hosts posed in front of the new shop windows which were created in honour of famous Danish author Hans Christian Andersen.

©Anthony Ghnassia/BHV Marais

The guests then discovered the new decorations and pop-ups stores inside the department store. Some of Denmark’s most famous brands have accepted to start a pop-up store for the occasion such as LEGO, Carlsberg and Bodum.

©Anthony Ghnassia/BHV Marais

The Cultural Institut ‘Maison du Danemark’ in Paris has also created a pop-up store so that visitors could learn more about Denmark. Princess Marie stopped to talk with children who were enjoying the activities.

©Anthony Ghnassia/BHV Marais

After the tour, a party was held on the roof terrace where musician Mai Lan Doky and her groupe NextTune performed. Mai Lan Doky was born in Paris but her father, famous musician Niels Lan Doky is Danish so she was a perfect choice for the event.  Princess Marie posed with several guests, including French actress Alice Isaaz.

©Anthony Ghnassia/BHV Marais

As always, it must have been very special for Princess Marie to come back to Paris as a Princess. She has made several trips there as the Patron of the Danish Committee of UNESCO. Last April, Princess Marie received the highest French honour, the Légion d’Honneur.

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