Prince George has stolen the fashion-spotlight from his mother, The Duchess of Cambridge. George, who turns one next month, has been voted the “Best Dressed British Royal” in a poll by My1stYears.com. Catherine came in second, with dad William trailing in seventh place.
Ever since George was born, he has been a trendsetter. The blanket he came out of hospital in when his parents presented him to the world last July, from aden & anais, proved very popular and sold out within a few hours after his first appearance. Catherine has also seen similar rushes to copy her look, which has been named the ‘Kate effect’, as people flock to stores and online outlets to purchase pieces she has worn or those that look similar to her outfit, known as ‘repliKating’.
Even before George was born, people were intrigued by what brands and pieces William and Catherine would use for their first-born. Asda reported a 57% increase in online sales of Moses baskets when Kate and her mother, Carole, were seen with one when shopping in Blue Almonds, Kensington, back in May 2013. Kate has often been spotted taking Prince George for a walk in Kensington Gardens in a Silver Cross pram, which dispelled rumours at the time that she had bought a Buagaboo pushchair for her unborn child.
Some British designers that the young Prince has been seen in, such as Rachel Riley, have seen an increase in sales thanks to The Duke and Duchess of Cambridge’s choice of clothes for their first child. George was first seen in Rachel Riley designs when on tour of New Zealand and Australia earlier this year, and Riley was responsible for the cute sailboat dungarees George wore to his first play-date with Plunkett. You can see the edition of Royal Fashion Round-up with Chloe which shows pictures of George’s New Zealand tour outfits here.
Ms Riley said to The Times: “It’s life-changing. I love to dress my own children, and I love to dress our customers’ children. But if you asked me if there was one child I’d like to dress, it would be the next heir to the throne”.
She continued by saying: “We’ve had celebrity customers before, and we’ve also had royal customers before, but I don’t think we’ve ever had anyone before quite as high-profile as Prince George. Being on such a high-profile baby is very good for business”.
“Every mother, especially the British ones, dream of dressing their children like the royal baby,” Christine Innamorato, creative director of Bonpoint, another children’s fashion company, told The Times a few months ago. “He might only be 9 months old, but Prince George is already a trendsetter, just like his mother”.
George’s fashion following is almost as big as Catherine’s, especially after a site called Prince George’s Pieces has been set up to document the Prince’s outfits and toys. The site also has a page to help those who want to replicate his look, mimicking sites for fashion followers of The Duchess, such as What Would Kate Do and What Kate Wore.
Photo credit: Government House NZ/Woolfe/Crown
Kate is a beautiful Mum and Prince George is the cutest little man! I love his expressions he gets at times!